Back when I was in charge of an animation studio, I negotiated a deal with an online marketing company to develop customized videos for their clients. When I told someone, they were a little puzzled, as we were known for our children's programming. How many companies have a need for funny, talking animals? he asked. Well, there are many very effective ways to use animation to help your business. Along with creating ways to communicate complex ideas better in presentations, an

You have a vision and a talented team behind you. You want as much money on the screen as possible, so you decide to manage the checkbook yourself. After all, isn't having all those accounting people just for big pictures? Let me ask you, what happens when you bring in an inexperienced director? Reshoots, extra work in post, frustrated talent. It costs you time and money. The same with your back office. An experienced back office will set your project up by negotiating favora